This is intriguing, but it still needs something. Can you combine the two directions so that there is more of an interplay between the messages?I think this has potential, it just needs to be resolved conceptually.Typographically, you've made some sound choices, but watch your hierarchy. The slogan could read like a quote, and be paired with the title and more separate from the body text. There is a ton of information at the bottom of your poster that could be linked and aligned more clearly.Good work so far, keep pushing this.
I'm still a fan of the first one. I wonder if you can integrate the heart of the I<3NY logo into that composition (since I think it's the strongest visually and the tightest lock-up). In terms of hierarchy, my biggest concern is confusion over the tagline. If I didn't know it was the tagline, I would read it as either a continuation of the movie title or part of the Dusk til Dawn Film Festival title.
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